British Airways announced yesterday a trial to issue iPads to cabin crew staff allowing them to hold additional data on passengers to improve customer services.
The trial would also cut down the amount of paper needed in the cabin, with long passenger list print-outs replaced with digital versions.
Bill Francis, British Airways’ head of inflight customer experience, said: “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”